Just as we can’t control natural disasters, we can’t control our parents from creating accounts on Facebook or twitter and “Twitting” as my mom likes to call it. What we can and sometimes should do, is keeping them away from accessing [...]

With very hectic routine and a vast range of responsibilities and duties, many heads of company and business owners have no time to update their strategies for social media marketing. They have simply restricted to the previously done work in [...]

Facebook has become a part of the promoting activities of millions of businesses globally. Every day, new businesses try out this platform to reach out to their market. You hear this universally: “Facebook is the way to go,” “disregard [...]

If you launch a brand and create an official Facebook for it, what you need is the maximum number of leaks. You worked very hard to get 100,000 likes for your page but you feel yourself in trouble, when you discover that all these are just likes. [...]

Building a social media existence on your own may be a challenging task. At a current conference, one of the presenters stated she felt sorry for online community managers who had much less than one thousand followers. Her main reason was that [...]