by Last Updated on February 19, 2019 by Sohail Qaisar
The current social network giant Instagram has now announced that they had already grown to around 500 M monthly users out of which, 300 M users log onto the platform on a daily basis and are noted to be active IG followers. That will put social network platform right at forefront of the current social media marketing. This form of service is mainly notable given that around 68% of the IG followers engage regularly with the same brand, when compared with the 32% of users right on social networks like the FB.
Some researches as made as found out that the present engagement ratio on the IG is around 8 times more on an average, when compared to any of the other social media based marketing platform. It is also noted to be one of the few social networking platforms, which are not saturated with way too many marketers. But, you might have to hear about the IG account update.
There has been huge uproar among all the social media marketing experts with IG modifying the present algorithm for showing best posts first and then restricting visibility. The algorithm over here is used in the hope to ensure that IG followers see best 30% of content when they planned to log in. This might end up having multiple implications for all the social media experts, in negative and positive manners too. But, it can be summed up properly. Brands have to create content, which is worthy of the paid promotion for ensuring that they get some good engagement. Growing the followers for Instagram is also important enough and there are some points available to prove that well.
Understanding the paid media marketing:
You should not ignore the paid media marketing. As the social networking platforms tend to grow, they are able to bind to weed out some of the poor content. It is always worth considering that IG can bring greater ROI for business as the users are usually in the current buying mindset. The average value associated with an order from IG is around $65. In case, you have got more than 1000 followers on account, you might easily earn pounds of money a year by just promoting some brands. So, looking for ways to generate e-commerce sales is quite important on IG.
Batch core IG marketing efforts automate the same and finally repeat:
Social networking users always crave authenticity and will also like brands to be part of conversation. But, in case you create content right from scratch and on daily basis, to share on IG account then it can be a huge time suck. On the other hand, you might find it challenging to respond to comments on IG photos and then build relationships with some other influencers in said niche.
- If you want a productivity hack for making IG social media marketing even more efficiency then you have batching to help you big time.
- It works as much task as you can work on just in a sitting, apart from executing in sporadic intervals. It helps in improving the productivity by just eliminating transition time and keeping you rightfully focused on task at hand.
- Fortunate enough for you, there are plethora of media marketing based automation and social media based tools to help execute daily content marketing based activities well.
- On Instagram account, you get the chance to create content for followers. It is always mandatory for you to ensure that content is of premium quality as it is currency for just getting engagement with target audience on the IG. You can easily get to work and create content around hash tags, quite relevant to products.
- There is a recommended size for image for IG photos around 1080 x 1080 pixels. The captions can easily be 2200 characters long, which is include IG handle.
You better schedule a month’s worth of best ever content to address your needs well:
Why do you even bother waste time logging into IG account for every couple of hours if you can easily pre-load content in advance with the help of media marketing tools, such as Latergramme? It will easily ensure that you will always remember to fill the IG profile with some of the relevant updates and high quality ones at regular periods for keeping the target audiences hooked up.
- Always remember that you have to send out update from IG mobile app. The tool will not post the update for you. Then you have the social networking scheduling tool, Buffer, which will have some intuitive features to ensure maximum traffic from content by just posting it more than just once.
- Unfortunately, the IG API will not allow Buffer and some of the other services to cover the posting service for you. If you ever find that there is anything important and plan to share that with the IG followers on special occasions, then you might always readjust schedule.
Set some time to engage with followers:
Posting some of the appealing content is not quite enough. It is mainly a social platform and even user generated content is found to be important enough. So, it is always better to just respond to comments by the IG followers on social feeds.
- Avoid falling for tabs on the IG account every few minutes and just wait for some new notifications to pop right up. Your business will not have any tangible results to show even after going through some random check-ins.
- In its place, it is always recommended to create a system, which is designed to respond to the audience user generated based comments and content, in strict time limit on a daily basis.
If the e-commerce sector receives huge sales volume, then you might consider adding customer service with social media based marketing for pleasing target audience. You can further designate couple of staff members for handling support requests on social channel.
