by Last Updated on January 16, 2021 by Sohail Qaisar
According to www.blog.hootsuite.com, 35% of online adults are also known to use Instagram. Instagram is no more about only creating a feed that is beautiful and amazing. Instagram currently has numerous users who are constantly eyeing one business or the other. A number of graphic designers are making use of Instagram as their online portfolio for highlighting the work that they are doing to their prospective clients. Instagram helps in presenting the brand that you own in an extremely professional manner. Instagram is also responsible for providing a push in the right direction so that you get noticed. However, you need to be aware of the steps that can help in boosting the online presence that you have on Instagram.
Given below is a list of the tips that you can follow if you have just started as a graphic designer.
Optimizing the Instagram bio
You should always start right at the top. The bio is one of the most important parts that are responsible for bringing people to your account and making them delve into the contents that are posted. Your Instagram bio will help in providing a summary of what you are offering. This is why; you should use the bio for displaying the skills that you have. Instagram allows writing an informative bio within 150 characters, and you should use all these characters to the best of your ability.
Ensure that you are not only including the username but you are adding catchy and informative descriptions about the business that you are in along with the relevant hashtags. You should not miss adding links to the design portfolio or your business website. You should also add a call to action in your bio.
Making the Instagram algorithm your closest friend
One thing that almost everyone is aware of the Instagram algorithm is that the posts that have a high rate of engagement are known to show up first on the feeds of the followers. There are numerous ways of achieving a high engagement rate. An important question that all the graphic designers ask is how they are going to keep the followers coming back to their posts more than a single time. The answer to this is extremely simple.
The first thing that you have to do is write an interesting caption that is more than a few lines long and separate the paragraphs with the help of dots in order to make it easier for your followers to digest them. Ensure that your caption is relevant to something important or is giving out an important message. Apart from this, you can also include the carousel posts as well as videos, which is going to invite your users to go through the images. An important aspect that Instagram takes into account is undoubtedly the quality of all the photographs as well as the visual harmony of the feed.
Being social is crucial!
This is something that sounds obvious. However, you should never underestimate the amazing power that is associated with interacting with the community. This includes visiting the profiles of the followers, relying on all the comments, chatting with the people you are following or who are using similar hashtags like you. Don’t just send emojis, you should send authentic and honest replies, which will help in fostering the communication.
Finding creative ways of involving the following
Audience engagement is crucial for not only graphic designers but also the other businesses as well. There are various ways with the help of which you can encourage the engagement of these audiences. You can write captions that are interesting and include questions that will make your followers comment on your post. If they are enjoying the captions that you are writing, they will definitely show more involvement and they can even share your posts.
Starting a conversation with your audience is also a good idea. You can experiment with a new feature that Instagram has added, which is the ‘ask questions’ feature. This is going to provide people with a great opportunity for knowing you in a better manner.
If you are looking forward to pampering the followers, you can consider running competitions that will poke them to visit your Instagram profile. There is no need to keep any flashy prize; you can just send signed copies of your works to the ones who have won the competition. To know more, you can visit the reputed website of https://gramblast.com/.
Collaborating with the other designers
The life that everyone is leading is based on the give and take policy and this is something that goes on Instagram as well. Battering the skills that you have is one of the best ways of working with the other creative people. For instance, you can be designing business cards but since you are not a photographer, you can always reach out to someone who is. You can provide assistance to each other in the areas that you are not confident about and you can also compliment the skills that you both have.
You can also research the popular accounts on Instagram, which display the work of different designers and artists. It is a good idea to try and get featured here. Reaching out to the brands that have numerous followers is also one of the best ideas that most of the graphic designers tend to follow.
Doing cross promotion
You should not only collaborate with others but you should also collaborate with your own self. This can sound extremely strange but the algorithm of Instagram is capable of assessing the quality of a post within a single hour. It is crucial that you try to get your followers engaged within one hour only. For doing this, you can share the posts on the various other channels of social media and expand the reach that it has. You will also have the option of announcing new posts on the Instagram story for bringing more traffic.
Conclusion
These tips are surely going to help you go a long way as a graphic designer. Follow them diligently and you can be assured that you will also get prospective clients approaching you to give you work.
